Callaway CEO Chip Brewer issued a public apology for a controversial promotional video for its co-branded driver with Good Good Golf, which portrayed co-founder Garrett Clark shoving Alexis Miestowski while she reached for a club. The footage, which sparked immediate backlash online for appearing to endorse violence against women, was reportedly approved by Callaway before posting. Following the furor, both Good Good and Callaway removed the video, expressed regret, and committed to reviewing internal approval procedures to prevent similar incidents.

The ad’s content was widely criticized by fans and golf media figures, with PGA Tour CEO Brian Rolapp describing Good Good’s initial response as defensive and tardy. Although there are growing calls for the PGA Tour to drop Good Good as the title sponsor of its Fall Series event in Austin, Texas, Rolapp indicated no immediate changes, stressing the situation remains fluid. Good Good CEO Matt Kendrick acknowledged the company’s misstep in an interview with The Wall Street Journal, explaining the full clip was intended as a parody of the horror movie “Obsession” and expressing responsibility for the flawed execution and messaging.

In an internal memo obtained by Front Office Sports, Kendrick announced that all proceeds from the driver campaign would be donated to a women’s support organization in Good Good’s home city of Frisco, Texas. He also revealed upcoming reviews of the company’s creative processes, including his personal oversight of content approvals moving forward. Callaway has yet to comment on the long-term status of its partnership with Good Good, which dates back to 2023 and includes a range of co-branded golf products.

The controversy emerges as Golf Channel is launching a new reality competition show, Big Break x Good Good, featuring members of the Good Good brand. Despite the backlash over the ad, the network confirmed the program, filmed earlier this year and offering a PGA Tour exemption to the winner, will proceed without impact. The Golf Channel addressed the situation on its Golf Central broadcast, acknowledging the video’s removal and controversy.