K-Swiss is marking its 60th anniversary by signing a significant three-year footwear partnership with the ATP, beginning in 2027. This deal positions K-Swiss as the official footwear supplier for ATP umpires, physios, and leadership across ATP tournaments globally. The agreement also includes a collection of five ATP-branded tennis shoes and provisions for top-250 ATP players without shoe sponsors through the ATP Baseline program, further embedding the brand into professional tennis.

The ATP Baseline program enables K-Swiss to outfit emerging and top-level players, offering them early access to their tennis footwear products. This initiative not only boosts the brand’s visibility on courts worldwide but also collects valuable feedback from players to refine product innovation. In tandem with the partnership, K-Swiss plans to launch a co-branded ATP capsule footwear collection in March 2027 that will be sold at ATP official stores, international tournament pop-ups in Madrid, Rome, and Barcelona, as well as K-Swiss retail outlets and specialty tennis shops.

K-Swiss already endorses high-profile ATP players such as Andrey Rublev, Tomas Martin Etcheverry, and Zhizhen Zhang, and has supplied footwear to top players without official sponsors, including Frances Tiafoe. The brand focuses heavily on footwear as an essential aspect of performance, emphasizing its role as the foundation connecting players to the court. K-Swiss offers performance models like the Hypercourt Supreme 3 and the K-Frame Speed, with the latter endorsed by Rublev for ankle support and quick movements.

This partnership signifies K-Swiss’s commitment to doubling down on tennis, distinguishing itself from larger sport brands by focusing authentically on the sport. The brand’s strategy blends its rich heritage—from the creation of the first all-leather tennis shoe in 1966 by two Swiss brothers—with innovation and lifestyle products. K-Swiss’s global general manager, Jamel Khadir, highlights the excitement around this collaboration, viewing it as a gateway to new opportunities and reinforcing tennis as the brand’s core obsession.