NBA star Stephen Curry revealed that his new signature shoe in collaboration with Chinese sportswear company Li-Ning will launch early in 2027. This announcement follows his June deal signing after spending over 13 years with Under Armour, a partnership that ended mutually. Curry described his departure from Under Armour as a positive transition with no regrets and emphasized his desire for longevity, legacy, and expanded global reach in his next partnership.

The 10-year agreement with Li-Ning reportedly totals $400 million, making it one of the most significant deals in the sneaker industry. Curry praised Li-Ning's product quality, which ultimately led to his decision, saying the brand stood out for its superior design. Until his own signature line debuts, Curry plans to wear shoes designed by Li-Ning athletes such as Jimmy Butler and Dwyane Wade, who also represent the company.

Now entering his 18th NBA season, Curry reiterated his commitment to the Golden State Warriors, expressing no intention to explore free agency or retire when his current player contract expires in 2027. He spoke fondly of continuing his career alongside key teammates like Draymond Green and coach Steve Kerr, emphasizing his focus on competitiveness and team legacy rather than contract negotiations.

In addition to his basketball career and shoe deal, Curry discussed his efforts outside the court, including founding the Underrated Golf Tour to promote diversity in golf. He mentioned ongoing discussions to bring the junior golf tour to television through a partnership with the Golf Channel, aligning with his broader mission of expanding access and opportunity in sports.