Bluesky is preparing to launch new payment features aimed at facilitating buying, selling, and fundraising directly on its decentralized social network. CEO Toni Schneider and COO Rose Wang revealed these plans at TechCrunch Disrupt on October 15, 2026, emphasizing that the network already has active commerce and fundraising activities among users. Their goal is to streamline financial support within the network, allowing users to contribute money in a way that benefits Bluesky and other apps built on the same platform, preserving interoperability across the decentralized ecosystem.

Since taking over as CEO in March 2026 after Jay Graber’s departure, Toni Schneider has been focused on implementing monetization strategies without relying on advertising. He highlighted his experience growing Automattic, the parent company of WordPress, into a $10 billion business that successfully shares revenue with its ecosystem. Schneider and Wang stressed Bluesky’s status as a Public Benefit Corporation, which guides the company to prioritize user value and network openness over locking users into proprietary systems, contrasting traditional social networks’ feudal monetization models.

Bluesky is also expanding its experimental Attie app to enable anyone to create websites, games, quizzes, and other interactive social experiences powered by AI. This expansion, announced at the same event, aims to bring "social vibe coding" capabilities to communities across Bluesky’s AT Protocol network. Attie integrates with users’ Bluesky identities and offers AI tools for content creation, all supported by Bluesky’s 47 million-registered user base, though the network has faced recent engagement challenges.

Looking ahead, Bluesky plans to roll out private data support by the end of 2026, responding to developer demands for more user control. The company envisions a future where digital identities are fully owned by users and where value generated within social networks flows directly to creators. By disrupting the social media infrastructure layer rather than merely building another app, Bluesky aims to foster a decentralized internet that empowers both developers and communities with innovative monetization and social tools.