Jay-Z will headline the Apple Music Super Bowl LXI Halftime Show on February 14, 2027, at SoFi Stadium in Inglewood, California. This announcement was made during a Monday Night Football game between the Dallas Cowboys and Philadelphia Eagles by the NFL, Apple Music, and Roc Nation. His company Roc Nation, which has been producing the halftime show as part of a partnership with the NFL since 2019, will also produce this performance, marking the eighth halftime show under their collaboration. Despite curating several previous lineups, Jay-Z has never performed at the Super Bowl until now.

This milestone comes after Jay-Z’s extensive 2026 tour, the JAŸ-Z30 stadium run, celebrating the 30th anniversary of his debut album Reasonable Doubt and the 25th anniversary of The Blueprint. Jay-Z expressed enthusiasm about the opportunity, calling it the culmination of a 30-year journey in music and culture. The show’s director, Hamish Hamilton, who has worked on previous Super Bowl halftime shows, will return to direct the performance. The event will be broadcast on ESPN, ABC, Disney+, and streamed on NFL+.

NFL Commissioner Roger Goodell highlighted the significance of Jay-Z taking the stage, noting it was a long-anticipated moment since Roc Nation partnered with the NFL. Apple Music also praised Jay-Z's profound impact on global music culture and expressed excitement about his transition from producer to performer for the Super Bowl halftime show. Jay-Z’s role behind the scenes has brought memorable shows featuring artists like Shakira, Jennifer Lopez, The Weeknd, and Kendrick Lamar, but this performance puts him front and center.

The bar is high following recent acclaimed halftime shows, such as Bad Bunny’s 2026 performance that won seven Emmys and the 2022 Roc Nation-produced hip-hop focused show at SoFi Stadium, headlined by Dr. Dre, Snoop Dogg, Eminem, and others, which won the Primetime Emmy for Outstanding Variety Special (Live). Jay-Z’s upcoming show is positioned not only as a celebration of his career but also as a major entertainment event under the continued NFL-Roc Nation partnership through 2029.