8 days ago
Forbes Oct 30, 2026

‘Angel Of My Dreams’: How Victoria’s Secret Revived Jade’s 2024 Hit

Victoria’s Secret reignited interest in British singer Jade’s debut solo single, “Angel Of My Dreams,” during their 2026 Fashion Show held on October 18 in Los Angeles. Kylie Jenner, wearing the $50 million Fantasy Bra adorned with thousands of diamonds, strutted down the runway with giant angel wings to Jade’s track, creating a striking moment that quickly went viral. More than two years after the song’s initial release in 2024, the exposure helped it climb back into the UK Top 20, reaching No. 13 on the Official Singles Chart.

This resurgence highlights the power of cultural crossovers between fashion, celebrity, and music marketing. The Victoria’s Secret show has become a major spectacle beyond lingerie, leveraging star performers like Megan Thee Stallion and high-profile figures like Jenner to generate buzz. For Jade, this moment translated into a 328.8% week-on-week increase in chart units for “Angel Of My Dreams,” with Spotify streams spiking over 4,300% globally. The track’s streaming peak occurred on October 20, just two days after the fashion show, marking its biggest daily streaming count to date.

The renewed attention also boosted sales of Jade’s debut solo album, That’s Showbiz Baby!, released in September 2025 through RCA Records. The album, which initially debuted at No. 3 with 23,262 sales, saw a 55.25% week-on-week increase in consumption, adding momentum to its overall 77,638 cumulative units. This demonstrates how a single song reignited by a viral event can drive listeners to explore an artist’s broader work, extending the commercial lifespan of a project in the current fragmented music market.

Jade’s career as a solo artist continues to gain traction beyond her time with Little Mix. She recently received the inaugural Artist Impact Award at the Music Week Women In Music Awards and performed “Angel Of My Dreams” at the 2026 Mercury Prize ceremony. The track’s themes of ambition and fame serendipitously align with its runway revival, showcasing how a strong visual and celebrity endorsement can breathe new life into music well past its original release window. For Jade, the runway moment at Victoria’s Secret is proof that her spotlight is far from fading.

0
0 Read source
Share this post
Facebook Twitter LinkedIn

Discussion

0 comments

No comments yet

Start the discussion with a take, question, or market read.