Increasingly, current and former athletes are embracing LinkedIn as a strategic platform to build their personal brands and unlock new business prospects. NBA Hall of Famer Tracy McGrady recently made a formal reintroduction on LinkedIn, sharing insights into his post-retirement ventures. Beyond his 16-year playing career, McGrady is now involved as a minority owner of the NFL’s Buffalo Bills, chief innovation officer at huupe, co-founder of the Ones Basketball League, and a strategic adviser to Wagner College men’s basketball. He expressed his motivation to use LinkedIn to create a lasting legacy and pursue opportunities that benefit future generations.

Jalen Brunson, the 2026 NBA Finals MVP, has utilized LinkedIn for three years to spotlight both his athletic achievements and philanthropic work. After leading the New York Knicks to an NBA championship, Brunson used the platform to express gratitude and update followers on the Second Round Foundation, which assists youth through sports and education. His LinkedIn updates also include announcing business milestones like his equity ownership in Just Salad—marking the company’s first athlete partnership—and partnerships with brands such as BODYARMOR Sports Drink. Brunson also highlights his media projects and recognition, including his podcast “Roommates Show” and being named to Forbes’ 30 Under 30 list in 2025.

NFL receiver DeAndre Hopkins leverages LinkedIn to discuss his journey as an investor and entrepreneur. He has shared his early bets on consumer brands like Beyond Meat before its IPO, as well as investments in Zico, OLIPOP, and Diamond Brew. Hopkins attributes his financial insight to studying finance at Clemson University, which helped him avoid outsourcing money management. Currently, he is working to establish his own fund to support consumer brand investments and uses LinkedIn to connect with entrepreneurs and share lessons from his experience.

Denver Nuggets forward Spencer Jones offers another dimension of athletes’ use of LinkedIn by documenting his foray into investing and technology. Instead of focusing on the NBA Draft Day, Jones attended the Cannes Lions International Festival of Creativity, which led to his role as a partner and investor in Robot.com, an AI robotics company for events and activations. Jones also co-hosted a LinkedIn panel featuring Carmelo Anthony, emphasizing that brands should focus not only on marketing outcomes but on documenting their journey to build trust and reputation. His approach highlights how athletes are increasingly using LinkedIn to nurture meaningful business relationships and personal growth beyond sports.