Brand Risk 16, a crossover boxing and MMA event promoted by Adin Ross, is set to take place on Friday, October 16, 2026, at the Brand Risk Warehouse in Miami. The event begins at 8 p.m. ET and will be streamed live and for free on multiple platforms including Kick, Twitch, YouTube, X, and TikTok. The card features various influencer and celebrity fights, headlined by former fighters Wendy Ortiz and Yeraldin Gonzalez, with a co-main event between Deshae Frost and YK Osiris. The lineup also includes appearances by former NBA players Michael Beasley and Delonte West, adding notable sports crossover interest.

Among the bouts, Celina Powell will face Victoria “Woah Vicky” Waldrip, marking Waldrip’s boxing debut. This match is a significant draw due to both participants' social media fame rather than fighting experience. The event has faced last-minute changes, with the originally scheduled women’s main event between Wendy Ortiz and Yera, along with Supah Hot Fire versus King Azoulay, being removed from the card. Supah Hot Fire, a popular Brand Risk fighter known for his knockout of Ray J at Brand Risk 14, was anticipated to take on the Israeli influencer King Azoulay, but that bout will not happen as planned.

Brand Risk Promotions announced that the new main event is now the fight between Deshae Frost and YK Osiris, with the fight expected to start around 12:30 a.m. ET on Saturday, October 17. The rest of the card features a mix of online personalities and emerging fighters, including Jack Doherty, KodiyakRedd, Oblivion, Scam Likely, and more. The card aims to entertain a variety of fans interested in influencer and celebrity matches, although the actual competitive skill level of the fighters is generally low and entertainment-focused rather than professional combat sport.

Adin Ross and his team are continuing to add fights to the card, promising a diverse roster of fighters from across the social media and entertainment spectrum. Viewing the event requires tuning into one of the free streaming platforms listed. Brand Risk 16 exemplifies the growing trend of influencer-driven combat events that prioritize fan engagement and entertainment over traditional combat sports competition, appealing to audiences who follow these personalities across digital platforms.