Netflix’s hit IP, _KPop Demon Hunters_, is expanding its reach through a new collaboration with POP MART’s Peach Riot, launching both online and in stores on October 30, 2026. This partnership introduces a series of plush doll pendant keyrings featuring Peach Riot characters dressed in iconic outfits from _KPop Demon Hunters_, specifically the members Rumi, Mira, and Zoey. The designs draw from the animated feature’s standout scenes “How It’s Done” and “What It Sounds Like,” blending the K-pop action theme with Peach Riot’s punk rock aesthetic.

Peach Riot is a fast-growing brand created by Los Angeles illustrator Libby Frame in 2023. It centers on three spirited high schoolers—Gigi, Frankie, and Poppy—and has become one of POP MART’s top IPs in North America for blind box sales. Known for previous successful ventures with apparel brand Cider and local eatery Monty’s Good Burger, Peach Riot’s collectibles include popular series like _Rise Up_ and _Sugar Mode_. This latest collaboration enhances Peach Riot’s presence by associating it with Netflix’s lucrative franchise.

_KPop Demon Hunters_ itself is a major commercial success, with an estimated valuation of approximately $750 million. Its merchandise efforts have expanded across major partners such as Mattel, Hasbro, Funko Pop, and Hot Topic, driving significant revenue growth. Notably, merchandise inspired by Korean culture related to the series surpassed $11.1 million in annual sales, reflecting a 35.5% year-over-year increase. The new POP MART plush keyrings further capitalize on the fandom by offering six regular designs and a rare secret variant featuring a Derpy Tiger-inspired Gigi outfit with 1 in 72 odds.

Each plush pendant keyring stands about 6.5 inches tall and retails for $29.99. Available immediately through POP MART’s online platform and physical stores, this release leverages the combined fan bases of the K-pop-infused Netflix series and Peach Riot’s edgy character line. This collaboration reinforces Netflix’s successful strategy of expanding _KPop Demon Hunters_ beyond screen entertainment into collectible merchandise and lifestyle products.